Bill Primrose’s relationship with BGSU didn’t end with graduation. He is director of emeritus of the Foundation Board and established the William J. Primrose Scholarship, among others. He has also served on the University Development Council, Foundation Board of Directors, Alumni Association Board of Directors and Dean’s Alumni Advisory Council. While at BGSU, Primrose was involved with track, band, Varsity Club, Key staff and Commoners Fraternity (predecessor of Pi  Kappa Alpha). After earning a degree in marketing research, Primrose worked as Dickey-Grabler, a steel stamping manufacturer, later retiring as chairman.